NEWS

Chatbots will become primary means of digital communication with consumers: Beerud Sheth

29 jul’22 ,FRIDAY From offering group SMS services to businesses to becoming the world’s leading conversational technology platform, Silicon Valley start-up Gupshup has come a long way in the past 17 years.   Founder and CEO Beerud Sheth calls it a “roller coaster ride”. “The first 10 years were really difficult. With the advent of …

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28% GST Only On Gross Gaming Revenue Will Better Suit The Industry: AIGF CEO

28 jul’22 ,THURSDAY Group of Ministers (GoM) is likely to impose a 28% tax on gross gaming revenue Currently, the GST rate for online gaming is at 18%, whereas it is at 0% on contest entry fee Our only request has been to charge GST on the Gross Gaming Revenue: AIGF CEO While all eyes …

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Twitter Ads: Bots the problem? Not really, say advertisers

27 jul’22 ,WEDNESDAY Twitter last week posted its Q2 numbers,  declaring a  revenue decline of 1% YoY to $1.18 billion. Advertising revenue grew by 2% to $1.08 billion while subscription and other revenue totalled $101 million, a decrease of 27% year-over-year. Average monetizable daily active usage (mDAU) was 237.8 million, up 16.6% compared to Q2 …

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Govt Vs Twitter: Karnataka HC Allows Social Media Platform To File ‘Blocking Orders’ In A Sealed Envelope

27 jul’22 ,WEDNESDAY A single-judge bench of Justice Krishna S Dixit also ordered Twitter to share the documents with the counsel of the government We are answerable to the account holders (as to) why their accounts are blocked. If this continues, our whole business will close: Twitter’s counsel The court agreed to government’s request of …

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Social Media Companies May Go Making A Self-Regulatory Body To Address Content Issues

27 jul’22 ,WEDNESDAY By the end of this week or next week, social media intermediaries are likely to take the proposal to MeitY On the other hand, the Internet And Mobile Association Of India (IAMAI) has also recommended a self-regulated body Earlier, IT Minister Rajeev Chandrasekhar stated that the government is open to the idea …

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Digital agency Croud expands to MENA with Ooredoo Group

26 jul’22 ,TUESDAY Croud, a global digital marketing agency, today announced that it was appointed by Ooredoo Group, a Qatar-headquartered telecommunications company, as its lead digital agency. The appointment will mark Croud’s expansion into the MENA market.  Croud will service Ooredoo Group and its MENA companies – including Qatar, Kuwait and Iraq – with paid …

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Global Digital Marketing Software Market 2022 Industry Overview by Top Players – Adobe Systems Inc.,Google Corporation,Hewlett Packard Enterprise Development LP,HubSpot

26 jul’22 ,TUESDAY Recently issued a report on the Global Digital Marketing Software Industry, which is an important tool for investors to thoroughly study the market and understand the market scopes. The report includes data from the previous year, the base year, and the forecast period of 2022-2030. It also offers a qualitative and quantitative …

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